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Category: Marketing

Copywriting/Marketing

Throwing Popcorn at Dinosaurs

Posted on May 16, 2019 by Alexa Gray / 0 Comment

In a recent Wall Street Journal article  (subscription required), futurist* Faith Popcorn predicts that the ad agency business will be dead in five to eight yea...

Marketing

Get Your Feet Wet with Content Marketing

Posted on August 12, 2018 by Alexa Gray

Jump Into Content Marketing With a Plan for Success With so many businesses turning to content marketing (blogs, newsletters, etc.) to build relationships, your...

Copywriting/Marketing

Marketing that Calls Clients to Action

Posted on February 8, 2011 by Alexa Gray

Marketing with a Strong Call to Action From using alternative colors and shapes to writing in bold, large print, there are many techniques that are used across ...

Marketing

Story Selling for Content Marketing and Sales

Posted on February 5, 2011 by Alexa Gray

Great Content Marketing Begins with a Story. Most of the powerful memories that you have stored over the years are probably attached to an event or a story. The...

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