Business Blogging from the Heart
Business blogging is an expression of yourself as well as your business. People visit your blog for information, but they go there to learn more about you as well. This is why the business blogs that come from the heart can be the most effective. They can express the imperfections and learning experiences that make you human and can help you appear more approachable to your customers.
A recent blog by Beth Comstock, the CMO of GE, is a great example of a business blog with a personal touch. The blog tells a story of Comstock’s bout with laryngitis. During that time, she discovered that losing her voice allowed her to listen more effectively. By listening more effectively, she was able to truly hear those around her and more mindfully answer their questions and communicate with them.