Great Content Marketing Begins with a Story.
Most of the powerful memories that you have stored over the years are probably attached to an event or a story.
The reason you remember the event or the story so vividly has to do with how much emotion you experienced at the time. In more simple terms:
Emotion + Information = Memory
An easy enough equation and one you can use to your advantage with all of your sales and marketing efforts.
People want to know how a good story ends because they enter into the action and become emotionally invested in it. If, as a copywriter, you tell them a story about your business or your product, you give them a chance to become emotionally involved in your business or product and form lasting memories that could help grow your business.
You can use stories in nearly every marketing or sales medium, whether you are writing a sales letter or walking door to door.
How do you tell a story?
• Know your message and the effect you want it to have
How do you want your business to be seen? Do you want to be seen as an industry leader? Then tell a story about how you have led the industry. Do you want to highlight your community involvement? Then make sure your contributions to the community are part of your stories about your company and your products/services.
• Make your message personal and be honest
Your mother told you that you should never lie. She was right. Liars lose the trust of their friends and clients, so don’t be one. Tell your own stories and make them honest. Don’t think you have any? Keep thinking about it and you will come up with more than you can use. Continue to collect stories that you can use and make story development part of your business plan.
• Tell relevant stories with meaningful conclusions
Your stories should differentiate you from the pack. Don’t tell a bland story about customer service with a smile. Tell a detailed story about how you or your product solved a problem or made a difference in someone’s life.
Good salesmen are nearly always good story tellers. They use stories to connect with their clients. They realize the power of stories to motivate and convince, and they develop stories for use in all sales and marketing situations.
The good news for those who don’t consider themselves good story tellers is that all humans were born with the ability to tell stories. We do it every day and build our own memories around the stories we build from our experiences. Telling good stories simply takes practice.
A few pointers for good storytelling:
• Tell stories that are true and memorable for you.
• Collect stories every day from every area of your life.
• Think about the effect each part of the story will have on your target audience and edit out the unnecessary parts.
• Practice your stories and practice tailoring your stories for each person.
• If telling your story face to face, use your body and your voice to keep your listener involved.
• Note the reaction of your audience (in person, notice physical cues and responses, online pay attention to analytics) and use this information to continue developing your stories.
Storytelling is an important skill to have in sales and in marketing, so it is well worth practicing. As you continue to develop this skill, you will find yourself making stronger connections. If your hemp oil for pets stories are powerful, your clients will share them with their friends and colleagues and your business will continue to grow through these stories.